During the week of September 16th– September 22nd, delicious Smile Cookies were sold across the country at participating Tim Hortons with the full $1 of each Smile Cookie being donated to their charity of choice. Cowichan Valley Tim Hortons staff, cookie dough deep in supporting this initiative, raised an incredible $15,425 dollars to support local children through Big Brothers Big Sisters of the Cowichan Valley (BBBSCV).
Tim Hortons is a proud supporter of Big Brothers Big Sisters mentoring programs. “We are pleased to be able to support local programming that helps children in our community reach their full potential.” shared Steve Carlson General Manager Tim Hortons. “Our staff worked incredibly hard to raise funds through this initiative; we are extremely pleased to see such great community support.”
Big Brothers Big Sisters serves approximately 160 children a year, matching them with mentors through various one-to-one or group mentoring programs. Mentorship is a two-way learning and development partnership where the young person’s needs are placed at the centre.
The impact of BBBSCV’s services is undeniable. National data demonstrates that compared with their peers, at-risk children involved with Big Brothers Big Sisters are significantly less likely to use drugs and alcohol, behave aggressively, and/or skip school. They are also dramatically better positioned to complete their education, graduate from college/university, and transcend cycles of poverty.
“By investing in these early-life interventions, we are building a better tomorrow. By supporting our youth, we are investing in the future of our community,” says Erin Generous, Executive Director of BBBSCV. “Tim Hortons Smile Cookies will help us to facilitate more life-changing mentoring relationships.”
“Tim Hortons is a brand that has been built up town by town and city by city over the last 55 years and this is one of many initiatives that allow us to give back to the communities in which we live and work. Our guests, restaurant owners and their team members feel incredibly proud knowing that the money raised during the campaign directly supports local causes. We are excited for Smile Cookie’s return every September and to be able to support local charities, hospitals and community programs across the country.”
Mike Hancock, Chief Operating Officer, Tim Hortons
Smile Cookie Campaign Facts
- In 2018, the Smile Cookie campaign raised $7.8 million across Canada
- For over 23 years, we’ve been spreading smiles – the first Smile Cookie was sold in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario
- The Smile Cookie campaign has grown to become a major fundraising event at Tim Hortons Restaurants
- In 2019, Tim Hortons Restaurant owners are supporting an additional 50 charities than they did in 2018 for a total of 550 local charities, hospitals and community programs through the Smile Cookie campaign
About Big Brothers Big Sisters of the Cowichan Valley
Big Brothers Big Sisters of the Cowichan Valley (BBBSCV) is an independent regional branch of Big Brothers Big Sisters Canada. BBBSCV matches at-risk children and youth with volunteer mentors from the community – fostering enriching interpersonal relationships that change young lives for the better. The organization has served the community since 1972, dramatically improving individual outcomes for youth and positively affecting the social determinants of health in the Cowichan region.